On November 19, the five-day 2021 Zhejiang export Online Fair (Sri Lanka Station - Special Textile Fair) ended successfully at 5:00 in Sri Lanka. The online exhibition was hosted by Zhejiang Provincial Department of Commerce and undertaken by Zhejiang sanbo Exhibition Co., Ltd.
The fair gathered 40 high-quality garment fabrics and home textile enterprises from Shaoxing, Hangzhou, Jiaxing, Changxing and other regions in Zhejiang Province, and attracted more than 100 buyers from Sri Lanka and Southeast Asia to log on to the Zhejiang goods cloud exhibition platform. The exhibitors displayed more than 1900 products, including garment fabrics: lace embroidered fabrics, all cotton fabrics, polyester fabrics, knitting Woven fabrics, etc; Home textile fabrics: satin, bed sheet cloth, ground wool cloth, etc. The richness of participating products undoubtedly provides unlimited business opportunities for cloud exhibition trade and fully meets the needs of different types of buyers.
"Zhejiang goods cloud Exhibition" platform provides digital services integrating humanization and diversity, including "enterprise store display, VR store display, 3D product display, online live broadcast, online inquiry, business card exchange, video conference and online translation", so as to realize online docking and accurate matching between buyers and suppliers.
The multi-functional and characteristic platform has been highly praised by exhibitors. On the basis that purchasers can freely find suppliers through the platform, we will negotiate with appropriate exhibitors according to the needs of purchasers through the collection of supplier product information before the exhibition, the analysis of purchasers' purchase intention, and the newly submitted negotiation application of purchasers during the exhibition, so as to improve the efficiency of exhibition. The newly added 1-to-1 precise pairing is carried out in the "private meeting room", which helps both parties communicate and pair by means not limited to text, voice, video, etc.
This work has really enhanced the possibility of order formation of enterprises, improved the procurement efficiency of buyers, opened a win-win situation of bilateral commerce and trade, and won the appreciation and praise of many exhibitors. According to the follow-up visit after the exhibition, many enterprises have effectively contacted and communicated with intended customers through various channels and methods, such as product cloud docking, online live broadcasting publicity, private inquiry of customers, off-site 1-to-1 video negotiation, etc. in the later stage, they will actively arrange to send samples and receive orders according to the situation of customers.
The off-line cloud exhibition has become a normal operation for enterprises to explore domestic and foreign markets and stabilize market share. Through the online live cloud display, the "cloud" empowerment is used to help enterprises cross the boundaries of time and space, receive orders in the cloud, and break a dawn under the haze of the epidemic.